JANDOLAH

JANDOLAH
"BRANDING"
PROJECT
LOCATION
DESIGN
Wholesale Food Store
Riyadh,Saudi Arabia
Brand Identity
The project is a commercial establishment named "Jandoola." It will be a spacious wholesale food store offering a wide variety of foods, beverages, and household goods in an organized and seamless manner that enhances the customer journey and experience when visiting the supermarket.
The logo features the word "Jandoola" written in bold Arabic script, with the English translation placed underneath. The term "Jandool" refers to the act of arranging and stacking items on top of one another. Therefore, the logo incorporates repeated outer strokes of varying sizes to evoke the sense of layered elements. A leaf is used in place of the dot above the Arabic letter "ن" (noon), reinforcing the connection between the logo and the nature of the business, while making it easier for customers to identify the store's offerings. As for the colors, yellow and shades of green were chosen, inspired by natural colors, to reflect vitality and activity, and to build customer trust in the freshness and natural quality of the products offered.














